UEFA Euro 2024: Analyzing Trends in Crypto Fan Tokens

logo small
By Tokenize Xchange
June 28, 2024

The UEFA Euro 2024 tournament has kicked off with much fanfare, but unfortunately, fan tokens associated with European football teams have faced a challenging start. 

What are FAN TOKENS? 

Fan Tokens are digital assets that offer special benefits to supporters of sports teams, bands, and other groups. Holders of Fan Tokens often enjoy exclusive content, rewards, events, and the ability to vote on club decisions.

Owning Fan Tokens allows fans to influence the future of their favorite sports teams or pop artists and support their presence in the Web 3.0 marketplace. When fans purchase Fan Tokens, it provides a source of income for sports clubs or musicians to continue their operations.

Renowned football clubs such as Manchester City, AC Milan, and Barcelona are among the major producers of Fan Tokens. These tokens are traded like other cryptocurrencies, fluctuating based on market conditions. National teams, including Argentina and Portugal, also offer Fan Tokens to their supporters.

According to FanMarketCap, the fan token market worldwide was worth about $426.5 million on 11 June 2024.



Football Tokens Trend During UEFA Euro 2024 Season

The UEFA European Football Championship in 2024 started on June 15, creating excitement among football fans worldwide. Many might have expected football tokens to have an amazing comeback during this event. However, the reality has been quite different.

The Sports Token Prices
Source: The Block’s Sports Token Index

The Sports Token Market Caps
Source: coingecko

As we can see, since the tournament’s start, the price index has experienced a significant dip.

For example:

  • The price of PSG (Paris Saint Germain) was $3.68 on June 15 but by June 23, the price was reduced by 16% to only $3.09.
  • The Total Market Cap of Sports Token was $142.9M on June 16 but by June 23, the total market cap was only $118.6M, reduced 17%.

People might expect these fan tokens to attract attention during this major sporting event. However, this did not happen. Here are the key points:

  • Market Value Drop: The cumulative market value of fan tokens has fallen by approximately 12.8% during the initial days of Euro 2024. This decline is significantly higher than that of major cryptocurrencies like Bitcoin (BTC) and Ethereum (ETH).
  • Team Performance Impact: Fan tokens are closely tied to team performance and fan engagement. As teams win (or lose) in the tournament, their associated tokens may experience further fluctuations.
  • Investor Sentiment: The drop in fan token prices reflects investor sentiment and market dynamics. Fans and investors should closely monitor developments as the tournament progresses.


As we gear up for the UEFA European Football Championship this summer, football tokens are making waves. Despite this decline, it’s essential to remember that sports tokens remain a unique way for fans to engage with their favorite teams.

As Euro 2024 unfolds, watch how these tokens respond to match outcomes and fan enthusiasm. Enjoy exciting football matches and support your favorite team! If you want to trade Fan tokens, please visit Tokenize Xchange.


All content produced by Tokenize Exchange is intended solely for educational purposes. This should not be taken as financial or investment advice. Individuals are advised to perform due diligence before purchasing any crypto as they are subject to high volatility.