Tokenize Xchange Launches Refreshed Brand

Dear Tokenizers, 

On January 8, 2023, Tokenize Xchange will be launching its new and refreshed branding strategy. This brand upgrade aims to unveil our Asia expansion roadmap and celebrate our 6th anniversary milestone. As we welcome a new chapter in the rapidly evolving crypto space, Tokenize Xchange has been rebranded to be more inclusive, young & confident, unique, and mature, to welcome a new chapter in the rapidly evolving crypto space.

The world of cryptocurrency today is still relatively new and filled with uncharted territory. Since 2017, we have been committed to delivering solutions that accelerate the development of the buoyant crypto economy. Over time, we realized first-time users were rambling when exploring the cryptocurrency world.

Brand Logo: The logo of Tokenize Xchange is based on the combination of three letters T, K, and X within a coin shape, which also stands for the name of Tokenize Xchange’s cryptocurrency. The logo is iconic and distinct. It signals a consistent foundation maintaining brand equity while reinforcing our brand leadership, confidence, and reliability.

Brand Identity: Our brand identity adapts from “Tokenverse” which is a hypothetical iteration of a universal and immersive virtual world powered by Tokenize Xchange. This virtual world will be built with a series of modular digital illustrations. This is a scalable concept as we can zoom into particular parts of the world for specific communication, alternatively zooming out for a bigger-picture narrative.

Color Scheme: Tokenize Xchange’s new color schemes are orange and purple which represent leadership, confidence, and reliability. The new colors reflect the brand’s 6-year heritage and transformation. Visually and internally, it demonstrates the brand’s progress in technical strength and financial experience. This strengthens our focus on the future development process of the industry, aiming to explore more possibilities while endowing a new brand concept.

Brand Slogan: The new brand slogan, Asia’s Leading Digital Assets Exchange conveys Tokenize Xchange brand vision by providing fiat to crypto gateway for users across Asia to access the easiest way to buy, sell and manage cryptocurrency. The new brand slogan will convey Tokenize Xchange’’s brand positioning and is capable of transcending through generations – the past, present, and future.

Tokenize Xchange believes that the future of the crypto world comes from innovation and progress with faith in security. The new brand logo signifies that Tokenize Xchange will embrace the booming blockchain era with a new brand image, products, and services.

To our community of users, partners, and friends, we’re beyond grateful to have your support. In this infinite game, and in the face of significant challenges, we have made significant progress. 

Here’s to a new journey with Tokenize Xchange!

Tokenize Xchange Team,

January 8, 2023